Overcoming Adversity As A Small Business Owner: Munni Devi

Overcoming Adversity As A Small Business Owner: Munni Devi

While Munni Devi was singlehandedly managing a shop and providing for her family – she also witnessed many struggles. Her shop was often besieged by rats and the lack of a counter in the shop would result in some dishonest customers taking advantage of the situation. She soon managed to come up with a solution.

Munni Devi is a 39-year-old small entrepreneur who lives with her husband Karambeer Kumar and four children (three girls and a boy) in Indaut Village in Bihar’s Nalanda District. She is a hard working woman who runs a shop by herself which she set up in July 2021.

Her 24 year old son works outside the village, the three daughters go to school and her husband is a farm labourer. What Munni Devi earns from the shop, she uses for her daughter’s education. Earlier when her husband’s was the single source of income, education was a distant dream.

When Oxfam India’s Holistic Rural Development Programme (HRDP) team met her, she told the team, “All I need is some support money to set up a counter because my shop does not have one and it is very hard to manage customers without a counter”. She also added, “I am running into loss since many of my shop products go to waste because they are consumed by the rats.”

Oxfam India’s HRDP initiative titled ‘Project Utthan’, supported by HDFC bank, contributes towards the socio-economic empowerment of people from marginalised communities by aiding them with sustainable livelihood options and improving access to essential services (especially women) across 15 villages in three blocks in Nalanda.

In January 2022, under the HRDP Project, Munni Devi was supported with business training and Conditional Cash Transfer of Rs 10,000 to invest in her business. With the money, she bought a counter and racks. Now she easily manages customers, the new counter and racks have spruced up her shop and she has many more customers, which in turn increased the family’s income.

Munni Devi is now able to support her children’s education. Expressing her gratitude, she says, “Now I can easily keep track of customers as earlier it was very hard to manage the crowd. Sometimes when it was crowded, some customers would run away without paying. I am very thankful to Oxfam India and HDFC bank for their support”.

📢Oxfam India is now on Telegram. Click here to join our Telegram channel and stay tuned to the latest updates and insights on social and development issues. 


Related Stories

Women Livelihood

01 Sep, 2022

Nalanda, Bihar

Storeowner And Businesswoman: Mamta Devi

At the entry point of Mohiuddinpur Village – one can find proud storeowner and spirited entrepreneur Mamta Devi.

Read More

Women Livelihood

22 Aug, 2022

Muzaffarnagar, Uttar Pradesh

Advocacy Win: One Job Card At A Time

Oxfam India is engaging with communities, in its intervention villages, at different levels.  One of the most important strategy is the formation of the women group in the community so they can rai

Read More

Women Livelihood

17 Aug, 2022

Koraput, Odisha

Bhanumati Pungari Turns Her Life Around

Bhanumati Pungari was considered 'unlucky' as she was born with disability and the society isn’t very kind towards Persons with Disability.

Read More


09 Aug, 2022

Gumla, Jharkhand

Suraj Goes To School

We work with mother's group in Jharkhand along with children and schools and this is how we came across Suraj Lohra. Ten-year-old Suraj Lohra was an out of school child.

Read More