Social Norms Simplified

Gender Justice
by
25 Nov, 2018

What is a social norm?

A social norm is a shared belief on what others in a group actually do (i.e. what is typical behaviour); what others in a group think they ought to do (i.e. what is appropriate behaviour). These social norms, often unspoken, shape the expectations within a group of people, which act as a reference for all. An example of a social norm that is widely prevalent, yet never openly discussed, is the fact that a good woman should respect her husband’s authority. This norm is what both men and women base themselves on and when this expectation is not met, there is high acceptance of violence from both men and women.

Can you explain how these norms came into being?

We live in a patriarchal world, where most decisions are made by the men in the family. If you step outside the family and look at communities or for that matter the polity, the decision-making power mostly lies with men. This automatically leads to the assumption that women and girls have lesser value in society, communities and families. This de-valuing of women and girls has an impact on the actual practices that exist in society, be it in posh parts of Delhi or rural Tamil Nadu.For example, the preference for a son results in sex-selective abortion and a skewed sex ratio; demand for dowry; limited access of girls to education and sometimes even poor nutrition for girls.

Why is it important to address social norms as a problem?

Gender inequality which often leads to violence against women and girls is a complex phenomenon. It is difficult to hold one single factor responsible for it. Our textbooks show images of women in the kitchen and men as farmers, but in reality women constitute over 40% of the agricultural labour in India. Our advertisements have shown that women need to be fair skinned to attain success in life. Our films send signals to impressionable young boys that by stalking a girl, they can get a girl to fall in love with them. So all these factors are linked in perpetuating gender inequality and violence against women and girls. Without changing these unwritten rules and expectation, we will not be able to make much progress. If we want to achieve gender equality, women need to be valued as much as men.

How can we change social norms?

The first step towards this change is to be aware of the existing social norms. Second would be to acknowledge them as a problem. Third and final step is to address them in a constructive manner. All of this is possible if we- on an everyday basis- question existing attitudes, norms and behaviours. The end result to changing social norms is really a behavioural change of individuals and groups. We, at Oxfam India, are trying through grassroots programmes and campaigns to not only challenge these norms but at the same time, enable an environment to form new positive norms.

How soon can we hope to achieve this change?

A change in social norm is a long term process, as it is a change in behaviours of individuals and collectives. This involves a great deal of self-reflection and honesty, something that is not easy to do in a short span of time. When a critical mass of individuals displays changed behaviour that is when social norms will change. That’s our goal.

By Julie Thekkuden, who is leading the Gender Justice programme at Oxfam India, explains gender-based social norms in India.

Gender Justice

We campaign to change patriarchal mindsets that influence violence against women

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Oct 1, 2019 | oxfamadmin

Singing their way out of child marriage

Sep 10, 2019 | oxfamadmin

Land Acquisition bill tests government’s pro-poor stance

Oct 1, 2019 | oxfamadmin

Breaking the silence, standing tall

Sep 27, 2019 | oxfamadmin

Making a Song and Dance about Child Marriage

Oct 7, 2019 | oxfamadmin

Let’s Talk About Sex

Sep 10, 2019 | oxfamadmin

Mobile technology solutions could be a game changer for maternal health: Scribes

Sep 27, 2019 | oxfamadmin

Missing Girls: The Puzzling Domestic Violence Agenda

Oct 3, 2019 | oxfamadmin

Her Ghar: A right to residence for every woman

Oct 7, 2019 | oxfamadmin

Considering Gender: A Mediaperson’s Guide to Covering Disasters

Sep 30, 2019 | oxfamadmin

True Grit

Apr 5, 2019 | oxfamadmin

Violence against women and star power: Does their magic wand work?

Oct 24, 2019 | oxfamadmin

Having Those Difficult Conversations

Oct 24, 2019 | oxfamadmin

Day of the Man: guarding the china shop

Oct 7, 2019 | oxfamadmin

Gender parity needs to begin at home with mother’s guardianship rights!

Sep 9, 2019 | oxfamadmin

It’s a Girl!

Oct 1, 2019 | oxfamadmin

Let’s Help End Domestic Violence!

Oct 24, 2019 | oxfamadmin

A Few Good Men

Oct 7, 2019 | oxfamadmin

Promises to keep—Implementation of PWDV Act in Odisha

Sep 27, 2019 | oxfamadmin

Make 16 Days of Activism an Everyday Practice

Oct 30, 2019 | oxfamadmin

Witch-Hunting: A less talked about form of Violence Against Women

Oct 24, 2019 | oxfamadmin

Markets Also Discriminate

Oct 7, 2019 | oxfamadmin

Let’s Talk About Domestic Violence!

Oct 7, 2019 | oxfamadmin

Getting Serious about Ending Violence against Women and Girls

Oct 3, 2019 | oxfamadmin

Right to a Violence Free Life

Sep 10, 2019 | oxfamadmin

It’s all about the money

Sep 10, 2019 | oxfamadmin

‘It’s No Longer Funny': The Funding Wars That’ll Dictate Our Future

Oct 7, 2019 | oxfamadmin

Girl, Interrupted

Oct 1, 2019 | oxfamadmin

16 Pictures From Imagining Inequality That WiIl Tell You The Truth #evenitup

Oct 24, 2019 | oxfamadmin

These 8 Goals Were Set To Develop The World, But 14 Years Since, This Is Where We Stand

Dec 5, 2019 |

A Look At The Year 2029: What Kind Of Legacy Will We Leave Behind For Our Future Generations?

Nov 18, 2019 |

These 8 Goals Were Set To Develop The World, But 14 Years Since, This Is Where We Stand

Oct 24, 2019 | oxfamadmin

BRICS bank a necessary step, but needs more transparency

Sep 9, 2019 |

Short term memory and Long term needs!

Oct 7, 2019 |

A people’s budget has to go beyond...

Oct 24, 2019 |

National Shame, National Failure

Sep 27, 2019 | oxfamadmin

Oxfam India pledges its support to #BringBackOurGirls

Oct 1, 2019 | oxfamadmin

Closing the Gap on Gender: Is India up for the challenge?

Nov 15, 2019 | oxfamadmin

She tills, she sows, but she does not own

Oct 7, 2019 | oxfamadmin

Take a pause: what do the Uttrakhand floods tell us about India’s development model?

Sep 10, 2019 | oxfamadmin

Saving lives on sharp turning roads

Oct 1, 2019 | oxfamadmin

They do mind the gap

Oct 7, 2019 | oxfamadmin

Right to Education, still a long way to go.

Oct 1, 2019 | oxfamadmin

Can We Close the Gap on Women's Inequality in India?

Oct 30, 2019 | oxfamadmin

Breaking Old Barriers and Building New Alliances for Food Justice in India and Globally

Oct 24, 2019 | oxfamadmin

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