The Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana (PMBJP) is India’s flagship program to make generic medicines of all therapeutic groups accessible for all sections of the population. It also involves awareness generation around generic medicines and creation of individual entrepreneurs. The scheme has been expanding rapidly from 1080 centers in 2016-17 to 8675 in 2021-22. Since the scheme is evolving and expanding, it is important to assess its functioning and recommend strategies to the government for strengthening the initiative.
Several recommendations have been provided based on the findings of the study. These included the need to expand coverage, build awareness about the scheme and tweak messaging to improve effectiveness, promote generic prescriptions, improve generic medicine supply chains and enhance overall JAK management. It is hoped that this study helps in improving the scheme and in turn, help poor people in reducing their healthcare expenses
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