Mobilising and Engaging All for Normative Shifts to Reduce Violence Against Women

Mobilising and Engaging All for Normative Shifts to Reduce Violence Against Women

  • 10 Sep, 2019

With the aim of advancing gender justice, Oxfam India initiated the project ‘Mobilising and Engaging All for Normative Shifts (MEANS)’, to reduce social acceptance of gender based violence within private spaces at individual, community and institution levels.

The project was simultaneously implemented in the urban and rural spaces, keeping a holistic approach of engaging all and excluding none. The key strategy thus was to engage with all possible stakeholders including men, adolescents, elected representatives, religious leaders, advocates, police, educationists and media. In Bihar, the project was implemented in 120 villages across five districts.


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