This year the campaign focussed on social norms devaluing women and girls. As part of the campaign freedom walks, walkathons, solidarity marches and runs were organised in Delhi, Bihar, Chhattisgarh, Jharkhand, Odisha, and Uttar Pradesh. The aim was to raise awareness on the issue of violence against women.
Uttar Pradesh - A first of its kind walkathon took place in collaboration with Women Powerline '1090' and 'Inner Wheel'. 500 people participated and pledged to neither indulge nor supporting violence against women and gender based discrimination.
Chhattisgarh - Freedom walk in partnership with the Raipur Municipal Corporation was organised. It was attended by dignitaries such as the Vice Chancellor of Raipur University, the Mayor of Raipur city and the AIG from CG Police Department.
Odisha - Over 150 auto rickshaws carried educational educational posters on the issue to raise awareness.
Bihar - Aircel sent gender sensitive messages to its customers throughout the 16 days
Delhi - We collaborated with CYC to create awareness on gender norms. We used Delhi metro as a medium to spread the word during 16 Days