Oxfam India established the institutional fundraising team in 2011 to mobilize project and theme linked resources from various institutions in India including international donors, corporate, trusts and foundations in India. The team focused on building relationships with various Indian corporates as well as foreign ones that have offices in India. Ethical screening guidelines for private sector partnership for Oxfam India have also been finalized which will guide the partnerships with corporates in the future. Currently, the team is engaged with various private corporates and Public Sector Undertakings (PSUs) under their CSR policy as well as employee giving options.
Building corporate relationships is of extreme importance to Oxfam India to bring about a progressive change. Corporate donations include events, charity shows, project adoption, payroll giving etc. It will motivate your staff, give you a positive social image and even increase sales.
Adopt a Project: Donors can sponsor a specific project and they can adopt from causes like education, women empowerment, sustainable livelihood for small farmers etc. Oxfam India will stand by you and give you regular information about the project you adopt.
Payroll Giving: A simple and unique way for thousands of individuals who would like to do something for the community, it comes directly from the employees’ gross salary before the tax is deducted. It assures an income to Oxfam India which helps in better planning for the future. Supporting the community has never been so easy.
Cause Related Marketing: You can do what you do best – marketing – and help Oxfam India in the process. If you have a special promotion planned to boost your profit/sales, you could donate a percentage of the same to Oxfam India. For example, if you have a Diwali gift promotion scheme, you could state that a percentage of the proceeds would go to Oxfam India.
Events: Your organization probably creates or sponsors events to promote your brands. Joint events can be worked out according to your organization’s needs/policies which also create awareness about underprivileged sections of society. You could assist us by providing us space to facilitate fundraising at the event, contributing a part of your sponsorship budget to our social development efforts, etc.